It’s the first day of the Mayo Clinic Social Media Residency in Seattle, and it’s my good fortune to be joining Lee Aase (@LeeAase), Dr. Wendy Sue Swanson (@SeattleMamaDoc) and Dana Lewis (@DanaMLewis) as chief residents for the residency. That means I give a couple of presentations on Facebook and video production, answer questions and help the residents (17 healthcare professionals) complete their projects.
As I participate, I am struck by a few thoughts:
- Social media in healthcare has come a long, long way since I got involved nearly three years ago. Listening to Lee discuss the pioneering work Mayo Clinic has done and the impact they are having today puts it all in perspective.
- As Dana stated so clearly, social media is an ecosystem. It’s all the parts — Facebook, YouTube, Twitter, Pinterest and the rest — drawn together in a coordinated effort to share, educate and engage that make the difference. Its twin sister, digital, is absolutely essential. Is it time to rename the ecosystem digisocial media?
- There is only one purpose for social media in healthcare: to help patients get better and stay better. No one expresses this more eloquently than Dr. Swanson. And the more empowered people do to create and share accurate, important, persuasive healthcare information, the more everyone will benefit.
Certainly budgets, politics, ignorance and lack of vision get in the way, but the juggernaut is moving forward, and it’s great to be part of it.
How we help
Hive Strategies helps health systems create HIPAA-compliant online communities for better health, lower cost and greater loyalty.