Archive for November, 2012
« Older Entries |The Very, Very Most Important, Fundamental, Essential Tip for Shooting Online Video Is…
November 29, 2012 • By Dan Hinmon, Principal
Gorillapod TightGrip tri-pod for shooting videos
Jason Pratt knows video, and he has a message for you.
Jason is a public affairs specialist with the Mayo Clinic Center for Social Media, based at Mayo Clinic in Florida, and a former TV producer. You should definitely follow him on Twitter @JasonPratt.
Jason gave a helpful and entertaining presentation on shooting video at the Mayo Clinic Center for Social Media – Social Media Residency in Rochester in October. One of his most important, most obvious tips is so simple it almost goes without saying – until you come across a violation. (more…)
Tags: cavorting cats, Jason Pratt, Mayo Clinic Center for Social Media, www.photojojo.com
Posted in Social Media, Strategies, Uncategorized, YouTube | No Comments »
On My Thanksgiving List: Stuart Smalley and Sandy — My Amazing Wife
November 22, 2012 • By Dan Hinmon, Principal
I may be the only person on the planet who places the 1995 movie “Stuart Saves His Family” on a list of top 10 funny movies of all time.
For those of you who are uninitiated, Stuart Smalley was a Saturday Night Live character played by Al Franken. Let’s just say Stuart had a confidence problem, so he relied on self-talk to give him a boost, ending each segment with “I’m good enough, I’m smart enough, and doggone it people like me.”
The skit was developed into a movie (which generously receives 2½ stars on IMDB) lampooning 12-step programs and affirmations. (more…)
Tags: Al Franken, lizard brain, Sandy Hinmon, Saturday Night Live, Seth Godin, Stuart Saves His Family, Stuart Smalley
Posted in Generous, Sharing | 3 Comments »
Hospitals: Boost Social Media Engagement by Keeping it Short
November 20, 2012 • By Dan Hinmon, Principal
Chart from Track Social’s white paper: Optimizing Facebook Engagement
I recently downloaded a white paper by Track Social titled “Optimizing Facebook Engagement.”
Track Social is a large-scale social media analytics platform that monitors the social media presences of more than 10,000 brands on the major social media platforms. The white paper presents the results of a major study and gives 10 keys for optimizing Facebook engagement, including type of content, frequency of posts, post length, timing and content.
One of the findings that grabbed my attention was the impact length of post has on engagement. Notice the image at the beginning of this post. The study found that as the length of the Facebook post increased, engagement dropped significantly. The Facebook post most likely to generate engagement is under 140 characters. (more…)
Tags: Track Social
Posted in Facebook, Research, Social Media | No Comments »
What Makes a Successful Hospital Facebook Page?
November 14, 2012 • By Dan Hinmon, Principal
By one measure, Adam Lee runs one of the most successful hospital Facebook pages in the U.S., and he does it in just two to four hours a week.
Adam is social media coordinator for Adventist Medical Center in Portland, Oregon, and the measure is engagement. The Facebook page he manages consistently ranks in the top 5% of U.S. hospitals for engagement, according to the Ubicare EQ chart. (We’ve written before about Ubicare here and here.)
In a recent interview, Adam shared some important insights into how to build engagement. Some of his comments are edited for brevity. (You can follow Adam on Twitter at @AdamLeeDesign.) (more…)
Tags: Adam Lee, Adventist Medical Center - Portland, Facebook, Insights, Sprout Social, UbiCare
Posted in Facebook, Online Communities, Social Media, Strategies | 2 Comments »
Evidence-based Cases Can Add Credibility to Healthcare Social Media
November 12, 2012 • By Dan Hinmon, Principal
Reed Smith has a good idea. Actually, let’s call it an excellent idea.
Reed has launched the Social Health Institute, an organization whose mission is to “examine data from hospitals and healthcare organizations in such a way as to produce prescriptive processes to improve the use of social computing in healthcare.”
Reed is a social media consulting strategist and thought leader who focuses on incorporating interactive elements into current online strategies within hospitals and healthcare organizations. I first met Reed through the Mayo Clinic Center for Social Media, where he serves on the advisory board, and have been admiring his work for awhile. (more…)
Tags: Reed Smith, Social Health Institute
Posted in Facebook, Research, Social Media | 2 Comments »
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