This Book’s For You

October 17, 2012 • By Dan Hinmon, Principal

If you are new to health care social media and wonder why to even get involved, this book’s for you.

If you are involved with health care social media and want inspiration, this book’s for you.

If you need to make a case for health care social media to your organization, this book’s for you.

The book is Bringing the Social Media Revolution to Health Care, and it’s just been released by Mayo Clinic Center for Social Media. It’s a series of essays written by 30 thought leaders in health care social media. I’m fortunate enough to be one of the contributors.

This book will stand the test of time

Meredith Gould, Ph.D., an author of eight books and social media trailblazer, is the book’s editor.

“This is the kind of book where you can read one essay or read a couple, put it down, and pick it back up,” she explains. “It’s not a how-to book. It’s going to stand the test of time. It’s the type of book that can help anybody who is interested in or working in health care social media.”

The book is divided into four sections:

• Getting inspired.
• Being strategic.
• Blogging.
• Social networking.

If Twitter goes away tomorrow, this book will still work

“The essays I really loved are the ones by master story tellers,” says Gould, “where the person has really told a story about an experience with health care and health care systems, and how that has had an impact on who they are.

“We absolutely did not want to be shackled to the technology,” Gould explains. “We wanted to create a book that talked about the practical strategic applications. If Twitter goes away tomorrow, this book will still work.”

Net proceeds from book sales fund scholarships for patients to attend events sponsored by the Mayo Clinic Center for Social Media.

Now go buy the book.

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Tags: Bringing the Social Media Revolution to Health Care, Mayo Clinic Center for Social Media, Meredith Gould, Ph.D.