Note: Following is my contribution to a new book, Bringing the Social Media #Revolution to Health Care, published by the Mayo Clinic Center for Social Media. The book is a compilation of essays by 30 thought-leaders and hands-on participants in health care social media. Buy it on Amazon.
In Search of Excellence author and renowned business consultant Tom Peters says, “No single thing in the last fifteen years professionally has been more important to my life than blogging. It has changed my life. It has changed my perspective. It has changed my emotional outlook. And it’s the best marketing tool by an order of magnitude I have ever had.”
Despite that ringing endorsement, of the 1,501 hospitals engaged in social media, only 149 host blogs, according to the Health Care Social Media List. All those other hospitals are missing out on a huge opportunity. Read more