Humanize Your Hospital By Blogging

Note: Following is my contribution to a new book, Bringing the Social Media #Revolution to Health Care, published by the Mayo Clinic Center for Social Media. The book is a compilation of essays by 30 thought-leaders and hands-on participants in health care social media. Buy it on Amazon.

In Search of Excellence author and renowned business consultant Tom Peters says, “No single thing in the last fifteen years professionally has been more important to my life than blogging. It has changed my life. It has changed my perspective. It has changed my emotional outlook. And it’s the best marketing tool by an order of magnitude I have ever had.”

Despite that ringing endorsement, of the 1,501 hospitals engaged in social media, only 149 host blogs, according to the Health Care Social Media List. All those other hospitals are missing out on a huge opportunity. Read more

This Book’s For You

If you are new to health care social media and wonder why to even get involved, this book’s for you.

If you are involved with health care social media and want inspiration, this book’s for you.

If you need to make a case for health care social media to your organization, this book’s for you.

The book is Bringing the Social Media Revolution to Health Care, and it’s just been released by Mayo Clinic Center for Social Media. It’s a series of essays written by 30 thought leaders in health care social media. I’m fortunate enough to be one of the contributors. Read more

The Power of Blogging at Mayo Clinic’s Social Media Residency

I’m sitting in a room with 60 Social Media Residency students at the Mayo Clinic entering blog posts as part of our residency homework.

Yesterday I spoke to the group about social media strategy, and, although my friend Chris Boyer says I sound a lot like beloved Chicago baseball announcer Harry Caray (still trying to figure out whether or not that’s a compliment), it went well. Along with Reed Smith, a handful of us are social media chiefs, providing some mentoring moments for the residents.

Thankful for the leadership of Lee Aase

The Mayo Clinic Center for Social Media is a pioneer in health care social media, and I am grateful for the leadership of Lee Aase and his entire team who are working hard to model social media adoption with a constant focus on quality patient care. Read more

From the Archives: Stop Blocking Social Media

Editor’s Note: I’m returning to Mayo Clinic this week for the Fourth Annual Health Care Social Media Summit. It made me think about a post I wrote last year encouraging hospitals to stop blocking social media — still an important issue. The original post from October 18, 2011, follows. Watch for #MayoRagan tweets this week from the conference. 

A pile of myths keeps hospitals from deploying one of their most powerful public relations tools: their own employees.

That’s the way Shel Holtz sees it. Holtz is a popular writer, blogger and speaker on social media, and he presented a three-hour pre-conference workshop at the Mayo Ragan Third Annual Health Care Social Media Summit. Read more