Archive for October, 2012
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October 29, 2012 • By Dan Hinmon, Principal
Note: Following is my contribution to a new book, Bringing the Social Media #Revolution to Health Care, published by the Mayo Clinic Center for Social Media. The book is a compilation of essays by 30 thought-leaders and hands-on participants in health care social media. Buy it on Amazon.
In Search of Excellence author and renowned business consultant Tom Peters says, “No single thing in the last fifteen years professionally has been more important to my life than blogging. It has changed my life. It has changed my perspective. It has changed my emotional outlook. And it’s the best marketing tool by an order of magnitude I have ever had.”
Despite that ringing endorsement, of the 1,501 hospitals engaged in social media, only 149 host blogs, according to the Health Care Social Media List. All those other hospitals are missing out on a huge opportunity. (more…)
Posted in Uncategorized | No Comments »
What I Learned From My Healthcare Social Media Presentation at Mayo Clinic
October 19, 2012 • By Dan Hinmon, Principal
I can now admit that when I took the stage Wednesday at the Fourth Annual Social Media Health Care Summit to talk to 250 social media professionals from throughout the United States I was scared to death.
It wasn’t the size of the crowd that frightened me. I’ve spoken to groups that size many times. It was the topic. Months ago I agreed to speak on “Health Care Reform Meets Social Media.” As I developed the talk over these months, I knew the challenges we were facing at Willamette Valley Medical Center, the hospital where I work 25 hours a week as director of marketing.
My thesis was that health care reform is going to happen not so much because of the Affordable Care Act, but because of the tremendous financial pressures forcing hospitals to change the way they deliver care. What I wasn’t sure of was whether this would resonate with everyone else in the audience. I didn’t want to make a fool of myself at a conference hosted by Mayo Clinic. (more…)
Tags: Fourth Annual Social Media Health Care Summit, Health Care Reform, Mayo Clinic
Posted in Community, Social Media, Twitter | No Comments »
This Book’s For You
October 17, 2012 • By Dan Hinmon, Principal
If you are new to health care social media and wonder why to even get involved, this book’s for you.
If you are involved with health care social media and want inspiration, this book’s for you.
If you need to make a case for health care social media to your organization, this book’s for you.
The book is Bringing the Social Media Revolution to Health Care, and it’s just been released by Mayo Clinic Center for Social Media. It’s a series of essays written by 30 thought leaders in health care social media. I’m fortunate enough to be one of the contributors. (more…)
Tags: Bringing the Social Media Revolution to Health Care, Mayo Clinic Center for Social Media, Meredith Gould, Ph.D.
Posted in Social Media, Strategies | 2 Comments »
The Power of Blogging at Mayo Clinic’s Social Media Residency
October 16, 2012 • By Dan Hinmon, Principal
I’m sitting in a room with 60 Social Media Residency students at the Mayo Clinic entering blog posts as part of our residency homework.
Yesterday I spoke to the group about social media strategy, and, although my friend Chris Boyer says I sound a lot like beloved Chicago baseball announcer Harry Caray (still trying to figure out whether or not that’s a compliment), it went well. Along with Reed Smith, a handful of us are social media chiefs, providing some mentoring moments for the residents.
Thankful for the leadership of Lee Aase
The Mayo Clinic Center for Social Media is a pioneer in health care social media, and I am grateful for the leadership of Lee Aase and his entire team who are working hard to model social media adoption with a constant focus on quality patient care. (more…)
Tags: Chris Boyer, Health Care Social Media List, Lee Aase, Mayo Clinic, Mayo Clinic Center for Social Media, Reed Smith
Posted in Blogging, Social Media, Strategies | No Comments »
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Hospitals: Seven Essential Steps to Building Online Patient Communities
October 18, 2012 • By Dan Hinmon, Principal
I’m not an expert in online communities, so I’m grateful for people who are.
One of my favorites is Richard Millington, an online community consultant who helps companies develop successful online communities. He publishes a great how-to blog at www.feverbee.com. Although he does not specialize in health care, his principles have a direct application.
A year ago I interviewed Richard for this blog. Based on that interview and ideas from his blog posts, here are seven essential steps to building successful online communities. (more…)
Tags: Fever Bee, Richard Millington
Posted in Community, Content, Internet, Listening, Negative Comments, Online Communities, Social Media, Strategies | No Comments »