Exploring Free Tools for Social Media Sentiment Analysis in Healthcare

flickr: Haiko

I remember the old days of media monitoring (notice I did not say the good old days) when sentiment was measured through press clippings.

As archaic as it seems today, one of my jobs as an undergraduate college intern was sorting and measuring the monthly press clips that were delivered in a large envelope from the university’s clipping service. I would measure the column inches and decide if the story was positive, negative or neutral. I added up the column inches by sentiment to provide the director with a “sentiment analysis” on the coverage of each story.

Today, companies have expanded their monitoring to online conversations and replaced those interns with sophisticated media monitoring and analysis tools. Read more

Physicians: E-Engagement Can Boost Quality Ratings from Patients

flickr: Steve Snodgrass

When my mom, who has dementia, broke her hip and required surgery, I was allowed into the surgical prep area. The nurse even gave me a marker and invited me to write on my mom’s leg as a safety step to make sure they operated on the correct one.

It felt odd at first, but that one invitation–to mark the leg for surgery–gave me greater confidence in the hospital and staff. They engaged me, as a family member, as a partner in my mom’s safety, and it made a difference to my perception of the quality of care my mom would experience at their facility.

Engagement of family members and patients doesn’t have to be such an overt physical act, such as marking a leg. Engagement could be an invitation to read information about post-surgical expectations, watch a video demonstration or talk with the surgeon before the procedure, or hear from former patients who’ve had the procedure. And many of these invitations to engage can take place online. Read more