Navigating the Waters of HIPAA and Negativity in Social Media

Last week I spoke to the Healthcare Public Relations and Marketing Association (HPRMA) of Southern California on “Navigating the Waters of HIPAA and Negativity in Social Media.”

Jeff Merkow, senior partner at The Identity Group, an advertising firm specializing in healthcare, extended the invitation and was a great host. We met at the beautiful Old Ranch Country Club in Seal Beach. Flying from Oregon, where it was raining buckets, into the 70+ degrees, blue-sky world of Southern California was quite the bonus.

This was a great group – friendly, enthusiastic and interested in these important topics. Nice to see Beth Martin (@BethPowisMartin) in real life after following on Twitter for awhile. Beth is a communications pro focusing on healthcare and higher ed.

I tackled the two fears that seem to be the biggest obstacles for hospitals that have not yet adopted social media: potential HIPAA violations and negative comments. Then we discussed the Hive core values at the heart of successful social media.

Here is the Powerpoint presentation for your enjoyment.

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Hive Strategies helps health systems create HIPAA-compliant online communities for better health, lower costs and greater loyalty.

4 replies
  1. Jeff Merkow
    Jeff Merkow says:

    Thanks for a tremendous presentation to HPRMA last week. The feedback has been very complimentary and we had one of the largest turnouts that we’ve had in a long time. The information was valuable and your presentation style was very relaxed and engaging.

  2. Jason Boies
    Jason Boies says:

    Great Stuff, Dan. Just because you can’t see those conversations, doesn’t mean they’re not there. The ostrich approach (burying your head in the sand) simply isn’t an option.
    Best as always, Jason Boies – Radian6

    • Dan Hinmon, Principal
      Dan Hinmon, Principal says:

      Thanks for the comment, Jason. It’s interesting to see how nervous some hospitals still are about negative comments. I tell them it’s important to hear what people are saying about them as well as a great opportunity to turn a negative into a positive.


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