Last week I spoke to the Healthcare Public Relations and Marketing Association (HPRMA) of Southern California on “Navigating the Waters of HIPAA and Negativity in Social Media.”
Jeff Merkow, senior partner at The Identity Group, an advertising firm specializing in healthcare, extended the invitation and was a great host. We met at the beautiful Old Ranch Country Club in Seal Beach. Flying from Oregon, where it was raining buckets, into the 70+ degrees, blue-sky world of Southern California was quite the bonus.
This was a great group – friendly, enthusiastic and interested in these important topics. Nice to see Beth Martin (@BethPowisMartin) in real life after following on Twitter for awhile. Beth is a communications pro focusing on healthcare and higher ed.
I tackled the two fears that seem to be the biggest obstacles for hospitals that have not yet adopted social media: potential HIPAA violations and negative comments. Then we discussed the Hive core values at the heart of successful social media.
Here is the Powerpoint presentation for your enjoyment.
How we help
Hive Strategies helps health systems create HIPAA-compliant online communities for better health, lower costs and greater loyalty.