My Talk With a Smart Guy About Smart Phone Apps for Healthcare and Hospitals

flickr: Brianfit

Last Friday at a lunchtime gathering of public relations, marketing and strategy professionals, the conversation was mainly focused on new media.

We compared our assessments of new tools and the new strategies we’ve employed because of those tools. We both delighted in the wide range of new opportunities and commiserated over the fast-paced changes that have demanded more of our time to keep up-to-date with these quickly evolving tools. Read more

Why We Love Celebrities with Diseases

flickr: lifescrip

According to the American Diabetes Association, 25.8 million children and adults in the United States—8.3% of the population—have diabetes. So why is it such big news that Paula Deen, Food Network’s Queen of Southern Cooking, may have it to? I was listening to a business news channel today when they reported the rumor–business news, not entertainment news.

A report in The Daily on January 13 credits the National Enquirer with breaking the story back in May. reported a spike in Paula Deen hashtags around 5 pm on Saturday, January 14, and the Twitterverse has remained active since.

CBS news followed up with a story on January 13 that explored the rumors that not only did Deen have the disease, but she also inked an endorsement deal with Novartis. Not so according to the article. (And as of this post’s writing, Novartis hasn’t tweeted a response to the rumor or addressed it on their website. In fact, they haven’t tweeted since the story broke on January 13.) Read more

Interest in Pinterest? How Hospitals Can Use the Newest Social Media Tool

Recently I took advantage of an invitation that had been sitting in my inbox for a few weeks and joined the new visual social network Pinterest. If you haven’t heard about it yet, Mashable writer Stephanie Buck called it “one of the hottest new social networks on the radar for a few months now” in her article Pinterest: 13 Tips and Tricks for Cutting Edge Users. Pinterest describes itself as “a virtual pinboard.”

Its website explains that it “lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.”

As with any new social media tool in its initial offering … I see a lot of possibilities for healthcare communication…and some areas where I’d like to see improvement. Read more

Reputations Easily “Burned” if Clinics and Hospitals are Slow to Adopt Mobile Technologies

Over the holidays I ended up in urgent care when my helpful husband suffered a bad burn due to a scalding accident. Let’s just say cooking garlic mashed potatoes for 35 dinner guests requires using lots of heavy pots filled with boiling water, and the lids aren’t always as secure as you think they are.

We’ve invested in bandages and ointment and he’s healing well, but I couldn’t help think that an already unpleasant experience could have avoided being even more unpleasant if the clinic had taken advantage of mobile phone technologies and paid attention to their web presence. Read more