A white paper recently released by CSC, a global leader in providing technology-enabled business solutions and services, lists at least nine uses for social media in healthcare and encourages healthcare organizations to “start now, start small and measure progress” in social media.
The paper, titled “Should healthcare organizations use social media?,” encourages organizations to consider leveraging social media to “accomplish your strategic organizational goals, not just your marketing and communication goals.”
The white paper also contains some best practices and an interesting chart breaking down the adoption of social media by hospital size, ownership, teaching status, location and patient type.
CSC lists 9 areas where social media can help hospitals:
- Reputation management/customer service
- Customer, patient, and professional education
- Professional collaboration
- Community creation
- Population and patient monitoring
- Care management/coordination
- Clinical trial recruitment
- Surveillance, analysis, product development
In addition to these, I would add one more – crisis management. Social media can be a powerful way to communicate with your community in the event of earthquakes, floods, hurricanes or tornadoes.
Can you think of any others?
How we help
Hive Strategies helps hospitals engage patients through social media. We don’t manage social media. Instead, we help hospitals develop an effective social media strategy and mentor them through the implementation process. We also help hospitals with existing social media strategies make them more effective. Read about our services. Start a conversation. Email us or call us at 503-472-5512.