Archive for November, 2011
« Older Entries |Bon Jovi-Singing, Facebook-Using Grandmas: Rethinking Social Media Schemas
November 29, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: ReneS
My family gathered at my sister’s house for Thanksgiving. My sister is seven years older than I am, and the first of the sisters to become a grandmother. Her granddaughter is nearly 2 years old (and adorable!), and watching them together expanded my schema of what a grandmother is.
The term schema in cognitive learning theory was introduced by Jean Piaget and refers to our preconceived ideas about a topic or subject. When we learn new things, our schema expands.
For example, as a child, we may have thought water was only a liquid to drink. But if someone melted an ice cube in front of us and we saw it turn to water, we would gain a new understanding about water–it can take on a different physical property (it can freeze). Through that experience, our knowledge (schema) about water expanded. (more…)
Tags: Bon Jovi, Jean Piaget, New Media Institute, Pew Internet and American Life Project, schema, Seth Godin, social Media Research Foundation, Society for New Communications Research
Posted in Social Media, Strategies | No Comments »
e-Sisters; Seeking Care for the Aging
November 23, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
I used to listen to the Satellite Sisters on the weekends when I shuttled my kids to and from their activities.
It’s a radio talk show hosted by five sisters (yes, they really are sisters) spread across the globe. Admittedly targeted toward a female audience, they’ve always reminded me of the relationship with my sisters–easy and open and close–although spread out geographically.
This week I felt a bit like a Satellite Sister. I had merged my sisters’ calls on my iPhone – one incoming from California one incoming near Chicago. Our focus of the conference call was to find answers about mom’s condition. (more…)
Tags: dementia, e-patietn Dave, Hospice, hospitals, Parkinson's, rehab, Satellite Sisters, skilled nursing, Society for Participatory Medicine
Posted in Social Media, Strategies | 4 Comments »
Backless Robe Theory: A Lens for Successful Social Media Strategy
November 16, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: robtxgal
Okay, Backless Robe Theory isn’t an official theory … but maybe it should be. I’ve been around long enough to know that practitioners don’t always embrace theory, but lately, I find myself re-visiting theory as a precursor to planning effective social media strategy.
One theory that is particularly interesting to consider when strategizing healthcare social media is Standpoint Theory. Standpoint Theory places importance on the place (standpoint) from which we view the world, and makes the following assumptions: (more…)
Tags: Backless Robe Theory, Standpoint Theory
Posted in Social Media, Strategies | No Comments »
Hospital Marketers: People Don’t Like Your Hospital
November 14, 2011 • By Dan Hinmon, Principal
flickr: DC Central Kitchen
Hospital marketers, Chris Boyer has an important message for you: People don’t like your hospital.
But before you take it personally, it’s not just your hospital. It’s every hospital.
Boyer is director of digital marketing and communications for Inova Health System in northern Virginia, a member of Mayo Clinic social media advisory board, and was recently named one of 11 social media faces to follow by Fierce Health IT. I interviewed him last week. (more…)
Tags: Chris Boyer, Fierce Health IT, Inova Health System, Mayo Clinic social media advisory board
Posted in Information, Social Media, Strategies | 2 Comments »
Bagpipes…Another Reason to Open Hospital Social Media
November 8, 2011 • By Jean Kelso Sandlin, EdD, Senior Strategist
flickr: vigil246
My elderly mother has had many health challenges lately. With a recent diagnosis of Parkinson’s and dementia – both her mobility and memory are compromised.
She lives in another state, and communicating with her has been increasingly challenging. She has trouble putting together coherent sentences, so she avoids the phone.
A few weeks ago my colleague blogged about piano-playing octogenarians at Mayo Clinic, and then a week later I saw a tweet about Kent Alexander’s beautiful voice. As I listened to Kent sing Amazing Grace I got goose bumps, and I thought of my mom who loves Amazing Grace, especially on the bagpipes. (more…)
Tags: American Music Therapy Association, bagpipes, Beth Israel, dimentia, Jango, Kent Alexander, Musicians on Call, Pandora, Parkinson's, Rochester General, Spotify, Stanford Hospital, World Festial of Sacred Music
Posted in Social Media, Strategies | No Comments »
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