Mayo Clinic Promotes Heart Health With Tommy Tutone Video Parody

Lee Aase addresses a crowded ballroom

In his keynote address Tuesday at the Mayo Ragan Third Annual Healthcare Social Media Summit, Lee Aase outlined six key lessons Mayo Clinic has learned while implementing social media.

Aase is chancellor of Social Media University, Global (SMUG) and Director of the Mayo Clinic Center for Social Media. He spoke to about 400 attendees from 38 states and 4 countries in the Kahler Grand Hotel ballroom.

These key lessons can apply to any hospital or healthcare organization launching social media:

  • Learn by doing. Be your own lab rat.
  • Conduct low-risk experiments.
  • Use social tools to do your existing work better.
  • Explore how these tools can turn the impossible or impractical into reality.
  • Don’t aim for DIY perfection. Reach out to like-minded others.
  • Be resourceful.

Aase then went on to illustrate how Mayo Clinic applied these lessons while growing social media over the past 6 years. (See his keynote presentation here.)

Be resourceful

As an example of resourcefulness, Aase introduced a new Mayo Clinic Facebook page app that incorporates a “Know Your Numbers” video to spread the word about heart health. Heart disease is the number one killer of men and women. This entertaining video parodies the popular 1980’s hit “867-5309/Jenny” by Tommy Tutone.

Thirty years after his obsession with Jenny and her phone number landed him in jail, Tommy is a changed man. He’s getting in touch to tell her about some numbers that could save her life… blood pressure, lipids and BMI.

Hive Strategies is proud to have worked with Mayo Clinic to develop the app. Visit the Facebook page. Watch the video. Like it. Join the contest to spread the word about heart health. You can win big prizes!


How we help

Hive Strategies helps hospitals engage patients through social media. We don’t manage social media. Instead, we help hospitals develop an effective social media strategy and mentor them through the implementation process. Read about our services. Start a conversation. Email us or call us at 503-472-5512.

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