Hospitals: Stop Blocking Social Media for Your Employees!

A pile of myths keeps hospitals from deploying one of their most powerful public relations tools: their own employees.

That’s the way Shel Holtz sees it. Holtz is a popular writer, blogger and speaker on social media, and he presented a three-hour pre-conference workshop at the Mayo Ragan Third Annual Health Care Social Media Summit yesterday.

To get an idea of the full content of his remarks, check out the #MayoRagan twitter stream from yesterday. One piece of his presentation really resonated with me, and it happens to be a topic Holtz is passionate about: Hospitals should open social media to their employees.

Hospitals aren’t the only culprits. Companies everywhere are blocking employee access to the net, says Holtz, “fueled by questionable research and irresponsible pronouncements of self-serving individuals and organizations.”

So I asked Holtz to summarize his thinking on the subject in this 4:30 video. I think it’s worth a listen. You’ll hear the myths (and Shel’s responses) surrounding what will happen when hospitals open social media to their employees:

  • It will damage worker productivity.
  • It will open the system to viruses and malware.
  • Employees will violate HIPAA and other regulations.
  • It will eat up all the bandwidth.

For more information, see the website Holtz developed specifically for this, Stop Blocking!

I’ll be tweeting again today, and watch tomorrow for another blogpost update from #MayoRagan.

How we help

Hive Strategies helps hospitals engage patients through social media. We don’t manage social media. Instead, we help hospitals develop an effective social media strategy and mentor them through the implementation process. Read about our services. Start a conversation. Email us or call us at 503-472-5512.

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