Most of us in healthcare have had our domain names for our hospital and clinic websites for many years now and, other than making sure the renewal bill gets paid, there’s not much more to consider. On occasion, we may implement a special campaign or market a new service in a way that warrants its own domain name but, for most of us, the scurry for domain names ended years ago.
The name game is about to change in January 2012. The Internet Corporation for Assigned Names and Numbers (ICANN) voted last June to offer a new generic top-level domain program (gTLD). A generic top-level domain is the part of the URL that is to the right of the dot–it’s the “org” or the “com.” Read more