Today we launch a new Friday blog theme. It’s a short collection of news, information and tips from the world of hospital social media. This is certainly not exhaustive. I’ll pick 4 or 5 (or 6) articles that grab my attention each week and share brief summaries here. You can click through for all the details.
Twitter Releases Web Analytics Tool
This article from Mashable announces Twitter’s new web analytics tool designed to give website owners more data on Twitter integration. It’s in beta testing now and only available to a few companies, but Twitter should roll it out in the next few weeks.
I love analytics, and this will be another great way to get more details on how traffic is getting to our websites.
Facebook to Organize Friends in “Smart Lists”
Although this sounds like a response to Google+ circles, Facebook has been working on a plan to help users organize friends into compatible groups for some time.
According to articles in the Wall Street Journal (a tiered subscription article), the Houston Chronicle and others, the new feature will automatically organize friends by affiliation, starting with four categories – work, school, family and city.
And members will be able to populate lists of “close friends” and “acquaintances,” or a “restricted” list for people such as a boss who doesn’t need to know everything going on in their lives.
It will be interesting to see how this impacts hospital Facebook pages.
9 Tips for Building a Facebook Fan Page from Scratch
If you’re in the early stages of developing your hospital’s Facebook page, this article on Smart Blog on Social Media by Jim Belosic has some useful tips. Although Facebook fan pages are a popular and effective social media tool for hospitals, nearly 20% of all hospital Facebook pages are inactive after a year or so.
The best way to develop a powerful page is to start out right, and these tips will set you on the right track.
The Latest Mashup: Healthcare Social Media and HIPAA Compliance
I don’t think it’s possible to get too much information on HIPAA and social media. This article on the SearchHealthIT.com website outlines 12 points to stay out of trouble by well-respected HIPAA legal expert David Harlow.
Harlow co-authored our e-book “9 No-Nonsense Rules to Ensure a HIPAA-Compliant Social Media Strategy” that you can download free on our What We Think page.
Infographic: Demographics of Social Media Users
I’ll admit it now. I’m crazy about infographics. I love the clever design and all the information that is packed into them. This infographic on Ragan’s Health Care Communication News site is my pick of the week.
Did you know that MySpace has more members than LinkedIn? Understanding the demographics of social media users is an important step in crafting the right message for your online communities.
There you go. Five articles you may have missed this week that could impact your hospital’s social media strategies. Have a great weekend!
How we help
Hive Strategies helps hospitals engage patients through social media. We don’t manage social media. Instead, we help hospitals develop an effective social media strategy and mentor them through the implementation process. Read about our services. Start a conversation. Email us or call us at 503-472-5512.