I’ve written before about the junkyard of forgotten hospital Facebook pages.
Your Facebook page is not just a social media replacement for your news releases and public relations announcements. If it doesn’t become a gathering place for conversations between patients, families and community members who share a common interest (or even more ideally, a common passion), you’re doomed.
So how do you create a thriving Facebook page? Fortunately, there are a handful of people who really know something about building an online community. Richard Millington at Fever Bee is one of them. (In full disclosure, Richard actually advises against building your community on a Facebook page for a number of great reasons. But creating a custom community site is beyond what most hospital marketers can do. The principles still apply to a Facebook community.)
Recently Richard released his latest e-book: The Proven Path. You must must must must must get this book and read it. I’m telling you it will save you a lot of grief.
The Proven Path shares Richard’s tested techniques for building online communities, backed by real examples of successes and failures. Some great nuggets:
- Discover why a $2,000,000 online community launch failed.
- Read about the amazing success of BackYardChicken, the internet’s ugliest online community.
- Find out why the number of interactions is much more important than the number of members.
- Learn a step-by-step approach to building a successful community.
Get the e-book. Read it. You’ll be glad you did.
How we help
Hive Strategies helps hospitals engage patients through social media. We don’t manage social media. Instead, we help hospitals develop an effective social media strategy and mentor them through the implementation process. Read about our services. Start a conversation. Email us or call us at 503-472-5512.