Irene Schooled Me: Seven Lessons for Optimizing Hospital Social Media

flickr: NASA Goddard

This past week I landed in Washington, D.C. the day the earthquake struck and I left the day Hurricane Irene arrived.

Being in a major city sandwiched between two natural disasters helped me reflect on the importance of coordinated social media efforts for hospitals during natural disasters and gave me a renewed sense of empathy for both patients and family members.

I was in D.C. because I was taking my daughter to her first year of college when I was forced to leave early due to flight cancellations caused by the impending hurricane. Even though I wasn’t in D.C. for healthcare reasons, I felt like my experience paralleled the concerns of patients and their families. Read more

Hospitals: How to Fix a Social Media Mistake

flickr: The Clovenhoof Society

In the fast-paced world of social media, it’s bound to happen. You send a personal tweet from your hospital’s Twitter account instead of your own. Or you post something on Facebook that you later realize was short-sighted or easy to misinterpret. Or there’s always that unfortunate typo.

How do you fix a social media mistake?

Obviously, the best solution is not to make a mistake in the first place. But the fact is that, in spite of our best efforts, we are human and mistakes are going to happen. By planning ahead for the inevitable, you’ll be able to act responsibly and move ahead. Read more

Flash Points and the Compounding Effect of Social Media for Healthcare

flickr: Sean MacEntee

My daughter is preparing to leave for college, and these last two weeks have been filled with goodbyes as her friends scatter across the country to attend various colleges.

Last week, one of her friends who had already headed off to college posted a Facebook photo of herself hooked up to an IV in the hospital, with the caption, “My first IV.” My daughter quickly texted her friend to find out the complete story and shared the story with me (and I’m glad to report it was only an allergic reaction and she’s fine). Read more

Farewell: 5 Social Media Lessons I’ve Learned as Social Media Mentor

Kelly Merrick

Well, folks, this is my final blog post on behalf of Hive Strategies. I’ve taken a new job and am moving to Portland, Oregon, with my husband Josh.

I have really enjoyed my position as Social Media Mentor for Hive Strategies, especially being able to help our clients navigate through the social media world.

I have also learned a lot through the blogs I have written and read, and thought that it would be an appropriate time to share some of the most important things I’ve learned about social media. Read more

Do Your Hospital’s Social Media Efforts Show Empathy?

flickr: alancleaver_2000

One of our core values at Hive is “Be Real,” one that we emphasize when talking to our clients about social media.

It’s an important value to have, because the act of understanding another person’s situation, feelings and motives can take an otherwise hostile or tense situation and turn it into a positive one.

I recently read an article published in Psychology Today titled “I Feel Your Pain: Why empathy, compassion and altruism are not just for softies.”  The article discusses how to show empathy, and when one might do so. Read more