Use Current Events to Inspire Your Hospital Blog

flickr: aless&ro

Earlier this month in Nehalem, Oregon, a small town on the Oregon Coast, a family suffered one of the most traumatic events possible. Their son, just a few days shy of one years old, was killed by the family dog.

The article, which I read in The Oregonian, is devastating. The attack was completely unprovoked, and I can’t imagine the pain that the incident caused the family, especially since the dog had no prior record of violence.

As unfortunate as events like these are, they serve as important reminders for the rest of us, who hope to learn from them and to avoid them. Tragic events like this also make for effective blog content.

If you are a health care provider who publishes a blog, you have an opportunity to educate and inform the public. Using current events to illustrate the timeliness of what you are writing about can be highly effective.

A good example of this is a recent blog post by Seattle Mama Doc, Wendy Sue Swanson. Her post is titled “The Most Devastating Article: Fatal Distraction by Gene Weingarten.” Dr. Swanson refers to Weingarten’s story of parents whose children die because they mistakenly forget them in the backseat of their car. Swanson’s blog post is about her reaction to the story, and offers both facts and opinion that no doubt have had an impact on those who have read it.

It might seem like a gruesome subject to talk about, but if you are writing a blog as a pediatrician, a nurse, or as anyone who works with children and families, it is a relevant subject for your readers.

So if you are wondering about how to add some timeliness to your blog, or if you just need some inspiration, turn to your local newspaper or news channel and apply the lessons there to the lives of your readers.


How we help

Hive Strategies helps hospitals engage patients through social media. We don’t manage social media. Instead, we help hospitals develop an effective social media strategy and mentor them through the implementation process. Read about our services. Start a conversation. Email us or call us at 503-472-5512.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *