Google launched Google+ a few weeks ago as a serious competitor to Facebook. Ten million people signed on in the first two weeks! The social media world was in a flurry to receive invitations and chime in about the newest contender for social media stardom.
Social media guru Chris Brogan spent 250 hours immersed in Google+ and published a relatively brief (770 words), mostly positive summary on Forbes.
I’m grateful for their work, and I loved getting their take on it, but honestly I didn’t have to read anything about Google+ in order to give hospitals and their marketing directors/business developers my best advice about this shiny new object.
That’s because I learned everything I need to know about Google+ from Howard J. Luks, MD, in his blogpost last March. Our job, said Dr. Luks, is to get people interested and engaged, and the best way to do that is to stick with the key (popular) platforms.
“Let’s follow the KISS principle here,” he said. “Let’s keep it really simple.… If we’re talking about too many platforms and too many avenues and too many startups… We’re just going to confuse (everyone).”
We don’t need to be early adopters
People like Chris Brogan and Brian Solis, and maybe even a few in our own healthcare world, are futurists and early adopters. Their careers are built on identifying the next big thing and preparing for the day when it may actually be the big thing.
But you and I, we live and work in the present. And we have only so much time and energy every day. We don’t need to be early adopters. And today, Google+ has 10 million users. Facebook has 800 million. Hmmmm. 10 million? 800 million? I wonder where I should be putting my efforts?
When the time comes that Google+ has 300 million or 500 million users, and when Facebook is imploding like MySpace, that’s when we can migrate over and bring our fans and friends – our loyal community – with us.
For now, focus on today. Build a strong community. Keep it simple. Listen to understand. Have a conversation. Inform. Educate. Be generous. Be real. Trust your community. And ignore that shiny new object.
While you’re just saying no to Google+ visit our What We Think page and download our popular e-book “How to Engage Patients in a Facebook Community.”