I was talking to a client the other day who was concerned that she didn’t have any comments on her blog. She associated the success of her writing with people responding, and felt that if someone liked her content, they would comment on it. So, because she had limited responses, she felt like her blog was failing.
Luckily, that’s not true. I think we sometimes put too much emphasis on the number of comments we get on our blogs. When someone comments on a post, it can be the highest form of flattery. But just because you don’t get a comment doesn’t mean the content didn’t make a difference for the person reading it.
I read a great article this week titled “Don’t Hold Your Breath Waiting for a Social Media Parade in Your Honor,” from tmg’s blog, Engage. The article discusses exactly what the headline implies it will — how we shouldn’t expect attention from the world every time we post a blog.
I loved the author’s perspective and the point that it takes time to build your blog and to get attention from your target audience.
My advice is this: don’t write your blog just for the comments. Write it for the people who are reading it. Write about topics, encounters, and ideas that resonate with you. Be authentic, generous, and timely with your information. And over time, the responses will come.