The power of Twitter as a sharing, educating and connecting tool was evident last week as Swedish Medical Center and Ragan Communications teamed up to present a conference on healthcare social media in Seattle.
Aya Dasher (@ayacdash), Sysomos account executive, reports that conference participants sent 1,359 tweets that reached 2.5 million impressions.
How does that work?
The Power to Share
For Twitter novices, a tweet that includes @markraganCEO, for example, goes not only to Mark Ragan, CEO of Ragan Communications, but also to all of his followers – who number 28,658. Any of them can retweet the tweet, and that tweet would be sent to their followers. You can see how the numbers grow.
Realistically, it’s impossible for everyone to see all the tweets in his or her twitter feed, so the actual eyeballs on tweets will be much less than the 2.5 million impressions recorded. But this demonstrates one power of Twitter – the ability to share a simple message to enormous numbers of people quickly.
Any tweet that includes the hashtag #SwedishRagan can later be searched and viewed. Hashtags provide an amazing way for people with similar interests to virtually gather and share information. (FoxePractice has a great healthcare hashtag list.)
For instance, I include the hashtags #hcsm (healthcare social media) and #hcmktg (healthcare marketing) in all of my Hive Strategies tweets. That way my tweets not only reach my followers, but also are shared with others who are following these hashtags.
The Power to Educate
Since I wasn’t able to make it to the conference, I followed the conference from my west coast office simply by watching the twitter feed #SwedishRagan. There were so many great ideas. Here are just a few.
You can read the entire twitter transcript from both days of the conference.
The Power to Connect
When you follow a conference hashtag, you learn a lot. Some of the tweets really resonate. I decided to follow several new tweeple based on their tweets. This one just made me laugh.
If you’ve been lurking, watching Twitter and waiting for the right time to jump in, take the first steps. Open an account. Follow a few people. Check out some healthcare hashtags. And discover the power to share, educate and connect.
How we help
Hive Strategies helps hospitals engage patients through social media. We don’t manage social media. Instead, we help hospitals develop an effective social media strategy and mentor them through the implementation process. Start a conversation. Email us or call us at 503-472-5512.