The Patient as the Fundamental Why: Breaking Down the Reason for Social Media

flickr: miamism

Every once in a while, a book comes along that causes you to rethink something fundamental—your relationships, your profession, your choices, your goals. I’ve had the pleasure to be reading a book lately that has caused me to reevaluate all those things.

The Emperor of All Maladies: A Biography of Cancer, written by Siddhartha Mukherjee, has left me heartbroken and in tears, has found me slack-jawed in awe more times than I can count, and has reinforced both the fundamental majesty and impotence of humankind. I feel richer in experience simply for having hungrily digested its research and stories.

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Staff Change 911: Don’t Let Your Social Media Accounts Be Forgotten

flickr: bgottsab

Last week I met with a nurse who will be taking over as the blogger for her hospital department’s blog. Unfortunately, the blog has been neglected for a few months, as they have been transitioning between department managers and deciding who would take over blog management.

As thrilled as I am about the new blog manager, ideally you would never be in this situation. Readers want consistency and to know that when they log on to your blog, Facebook page or Twitter account after a week-long absence, that new content will be there to greet them. The easiest way to lose fans is by posting infrequently or not at all.

So how can you make sure that your social media accounts don’t suffer when your staff changes? Read more

Bridging the Social Media Gap: Lessons from an ATM

flickr: Aranami

My first job out of college was working in the advertising/marketing department of a financial institution. Now this is dating myself, but the big push the year I joined was to convince customers to use the ATM.

We designed a campaign during which we ordered an ATM card for each customer. When customers came in the office to conduct business that could easily be done via ATM, the teller or other trained personnel marched them outside with their shiny new ATM card in hand and gave them one-on-one instruction. Read more

Hospital Marketing Directors: Will You Be a Social Media Helper or Leader?

flickr: OliBac

Today nearly 1,000 U.S. hospitals sponsor social media platforms such as blogs, Facebook, Twitter or YouTube. That’s just 20% of all U.S. hospitals, but the writing is on the wall. The momentum is clearly growing, and it is just a matter of time until your patients demand and your competition requires your hospital to join the social media revolution.

The question is: Will you be a helper or a leader? Read more

Patients Are Your Best Advocates in Social Media

A few weeks ago, some friends and I were talking to a friend who was scheduled to have her wisdom teeth removed. She was not looking forward to it.

Having had my wisdom teeth extracted while I was in college, I assured her that while, yes, it would hurt, the experience was not that bad and she’d be fine as long as she had some easy-to-eat snacks, some movies and Tylenol. Read more