If you’re in health care and managing a blog, it is important to spice up the content periodically to keep your readers engaged and interested. While you may have content that is useful, informative and interesting, there are still ways you can improve your content. So I’m going to share with you four ways you can mix up the way you present information on your health care blog.
Video blogs (also called vlogs) are increasing in popularity, and for a good reason. Videos add interest because they are engaging. They also let your readers get to know you better. The great thing about a vlog is that it doesn’t have to be professionally done. In fact, I think it’s better the more casual it is. To add video to your blog, you can use the web cam on your computer or purchase a low-cost flip cam.
Invite a Guest Blogger
Inviting a guest blogger to participate in your blog is an excellent way to mix up the content on your blog. For example, if you manage a blog for your Birthing Center, invite a pediatrician or a midwife to blog about prenatal or infant care. Or if your blog is geared more toward general hospital topics, have your CEO or nurse supervisor blog about recent updates to the facility. Because you work in a health care setting and have access to so many specialties, the possibilities are endless.
Like video, photography is a great way to add interest to your blog. While I do believe every blog post should include a photo or graphic of some kind, you can increase the interest even more by creating what I call a photo blog. A photo blog would be effective to use after a special event at your hospital. For example, you could post photos of a building dedication, or of a fundraiser. Or with the permission of the parents, photos of the first baby born that year in your hospital. Photos are a great way to show your readers what is going on at your hospital.
I love question and answer blogs. It’s a great way to present information with an outside source. I think this is most useful to promote hospital services or to discuss specific health issues. For example, March is National Colorectal Cancer Awareness Month, so you can invite a surgeon or gastroenterologist from your hospital to participate. All you have to do is send him or her a list of questions related to colorectal cancer, such as prevention tips, colonoscopy information and resources for those diagnosed with colorectal cancer. Of course you are not limited to just this one idea; apply it to many awareness days, weeks or months, and you have added instant interest and timeliness to your blog.
Implementing at least one of these ideas adds value to your blog because the information you are providing is scarce. And when your patients have access to information they can’t find anywhere else, they’ll keep coming back to you for more.
Now I want to hear from you: what changes have you made to your blog that you think increased its value?