I’ve been thinking a lot lately about why people blog. I read several of them on a weekly basis, including ones by Wendy Sue Swanson, MD; Bryan Vartabedian, MD; Barb Boyd, RN; and one by a friend working abroad. And while they are all different, they all seem to have one thing in common: they enjoy blogging.
Earlier this year the Birthing Center Manager for one of our clients started a blog for the birthing center. It was the beginning to the new social media plan we were rolling out at the hospital. I’ve met with her several times since she started blogging, mostly to check in and make sure she is feeling good about the task, and to reinforce why blogging is important to the hospital’s overall strategy.
But it dawned on me that I hadn’t asked her why she blogs. After all, she didn’t have to say yes when we approached her about it. And as the manager of the Birthing Center, she certainly has many more things she could be doing with her time.
So, I asked her why she blogs. And in true nurse fashion, her answers are short and to the point. But the great thing is, they show me that she is, in fact, the right person for the job.
Q: What do you like about blogging?
A: It’s a fun way to be creative and pass on useful information to patients and those reading.
Q: Where do you find your topics?
A: I use a book with childbirth education topics in it for ideas, and then I tweak those ideas so they relate to what we do in OB on a daily basis. I also use current topics like the holidays, fire safety and breast-feeding.
Q: How long does it take you to write each blog post?
A: Not more than 15 minutes. But then about ten more minutes to clear my head and get in my creative mode.
Q: Why do you think it’s important to blog?
A: Most importantly, to educate. But also to attract patients to our birthing center!
Q: What do you want your readers to get from your blog?
A: That we are here for them to answer questions and that the hospital is here to help!
As you are developing a social media strategy for your hospital and identifying who the right people are for the job, make sure you know why they want to blog. If it is because they simply want more business, or because they think they “should” do it, you might want to find a different blogger. But if their answers are anything like the ones above, you probably have just the right person.