Sometimes, blogging just seems like a nuisance on my to-do list. I have a mile long list of other tasks to do, and quite frankly, I often wish I could just avoid it.
But then I discovered an idea that really helps me when writing blog posts seems like a chore.
I write what I know.
Of course, as the social media mentor for Hive Strategies, I regularly research and learn about social media. There is always something to learn in the constantly-evolving social media world. But I have found that when I write what I know, writing becomes much easier.
Many of the health care bloggers I know follow this. For example, Wendy Sue Swanson, Seattle Momma Doc, recently wrote about her son’s head lice infestation. Not only did she chronicle her experience, but she also incorporated recent research from the American Academy of Pediatrics. She turned a personal experience into a teaching moment about something most parents (unfortunately) go through at some point with their child.
Another example is Dr. Vartabedian in his blog, 33 charts. He is constantly using personal stories to spark interesting discussions. For example, last month he described an encounter with a patient’s mother via Twitter that sparked a blog post about what physicians should do when their patients contact them about health concerns through social media. And just yesterday, he recounted an experience he recently had to bring up the questions of surgeon fatigue and patient disclosure.
A client of ours who manages a Birthing Center blog also uses this method. We gave her a booklet to write down personal experiences that spark ideas for blogs. Because she draws from personal experience, writing a blog has become a manageable task for her.
In addition to personal experience making a blog easier for the writer, it also brings value to the reader. For those on your hospital staff who blog, this is especially important. People will read their blogs because they are the experts in their field and because they provide information readers can’t get in other places.
This is important for anyone who starts a blog, whether they are a physician or a CEO. So encourage your staff to write from what they know. It will create valuable content every time.