As you’re getting up to speed in social media for hospitals, following the leaders is a best practice. You’ll definitely want to keep an eye on Ed Bennett, the social media pioneer at University of Maryland Medical System, and Lee Aase, Mayo Clinic’s trailblazing manager of syndication and social media.
Another social media innovator is Chris Boyer, Senior Manager, Digital Communications, at Inova Health System in the Washington DC Metro Area. Chris is also an advisory board member for the Mayo Clinic Center for Health Care Social Media.
Inova has launched an iPhone app that gives emergency room wait times at their six hospitals and earlier this year they featured former Washington Redskins cornerback Darrell Green in a entertaining, interactive wellness promotion called FitFor50.
On Tuesday Chris provided a very interesting overview of hospital social media at the Carolinas Healthcare Public Relations & Marketing Society. Among other nuggets, his presentation, titled “Why Your Hospital Needs Social Media, tackled four of the pervasive social media myths:
Myth #1 Social media is only for younger people.
Myth #2: Social media is only about “socializing.”
Myth #3: With social media you lose control of your brand.
Myth #4: There is no ROI in social media.
If you’re a hospital marketing director trying to educate your CEO about the value of social media, this is a great Slideshare.