Blogs are a powerful way to build traffic to your hospital website. They provide a constant source of new information for your patients and their families. And as an added bonus, search engines love the fresh content.
But we all know people who have enthusiastically started a blog, only to lose momentum after several weeks. One big culprit: Writing a blog can just take too much time.
When I started blogging, it took me so long to write my first post that I wondered how I could ever keep it up and get my other work done at the same time. I felt like it was so important that what I was writing was perfectly polished, a certain length, and had to include profound thoughts, that I spent hours worrying over it.
But the good news is, a good blog post shouldn’t take you that long. By following just a few simple tips, you can write a great blog post in 30 minutes or less.
Step #1: Identify your reader. Who are they and what do they want to learn? When you answer those questions you will have a focus for your blog post and will therefore be less likely to ramble on without a clear direction. Once you’ve answered those questions, draft a quick outline. Here is a quick example:
Step #2: Draft your headline. Take the main point of your blog post and write it down without worrying about length. When you have to write without thinking you’re more likely to write the plain truth rather than over think it. (You’ll revise your headline when you’re done writing your post)
Step #3: Free write. Start your timer and write uninterrupted for 10 minutes. Don’t worry about how much you write or how good it is. Of course, keep your reader in mind as you write, but having the freedom to just write will help your thoughts flow freely.
Step #4: Edit. Now that you’ve written your content, read through it again. Refine the copy and look for repetitive statements and grammatical errors. If your draft was more than 500 words, cut it by at least 100. A longer blog post doesn’t equal a better blog post. In fact, I often find that the shorter a post is, the better it is.
Step #5: Revise your headline. Now that your body copy is complete, take another look at your headline. As you write, your ideas change, and if your ideas change, so should your headline. Your headline is the most important part of your blog, and if it doesn’t attract readers or tell them what your post is about, it won’t matter how good the rest of the content is.
Step #6: Review. Review your post one more time and look for grammatical errors and misspellings.
By following these six steps, you’ll practice efficient blogging and create great content every time. The great thing about limiting the time it takes you to write a blog post is that it leaves more time for you to manage other daily tasks, and your audience will appreciate a concise and well-directed post.