The Future of Health Care is Community
The long-foretold health care apocalypse is now within sight.
For decades we’ve been complaining that the catastrophic rise in health care costs is not sustainable. We have finally reached the day when hospitals are being pushed to the financial brink. Medicare and Medicaid reimbursements are not keeping up with growing costs. Other insurers are following suit. Patient care is moving from inpatient to outpatient. And patients have more choices than ever.
To avoid catastrophe, hospitals will be forced to collaborate, not compete, and their focus will be on wellness, not sickness.
What does that mean for hospital marketers? It means the focus will be on keeping people out of the hospital, not driving them in. And the ability to build and manage communities — the heart of social media — will be more important than ever.
We can help.
Hive Strategies provides webinars, workshops and consulting to help hospitals and health care systems develop a road map to survive, even thrive, in the new world of health care transformation. The keys: Strategy, content, and technology. We can show you how.
In addition, we teach physicians how to use social media to engage with patients in and out of the office. The results can be remarkable. The future of health care (marketing) really is community.