Before you start, here is what you must know and do to avoid failure.
Hive Strategies provides expert advice for Facebook Patient Support Groups
Create successful Facebook patient support groups
Online health communities connect patients with each other and with health experts to provide powerful peer-to-peer support, expert resources, and accurate information.
When hospitals and health systems sponsor these communities, the result is improved patient engagement, higher patient satisfaction, better patient outcomes, and stronger patient loyalty that all lead to increased revenues.
Facebook groups can be an effective platform for online patient support groups.
Latest Blog Posts
Yesterday I presented How to Develop a Thriving Facebook Community to an enthusiastic group at the Healthcare Communicators of Oregon fall conference. KJ McAllister, HCO president, and her board organized a strong lineup, including a panel of Portland-area media all stars from Portland Busines Journal, the Columbian, and NPR; Mayo Clinic Director of Social and Digitial […]
I don’t know why every bariatric surgery program in America doesn’t sponsor an online patient community. Online communities are proven to build tremendous loyalty when they offer real value, and people considering, waiting for, and recovering from bariatric surgery are the perfect target audience. Here’s why. Bariatric patients are researchers The average bariatric surgery patient […]
Ed Bennett is compiling a list of hospital-sponsored online patient support groups. Many of these are Facebook groups. It’s a natural step for Ed, who spent 17 years at University of Maryland – part of it as director of web and digital services – before starting Ed Bennett Consulting. I met Ed four years ago […]
Too many online patient communities are created without the right preliminary research. The result? A ghost town. You can avoid that disaster by interviewing 5-10 potential members of the community first. In the interviews you have three important objectives: Identify competition. Find out what patients’ online interests and habits are. Determine who could be founding […]